BREAKING BOUNDARIES WITH BY.D'BY (SEOUL FASHION WEEK SS/18)
Working with and supporting emerging designers from across Asia is one of the best aspects of my job as a fashion consultant, blogger / influencer and social media strategist. Korean brand BY.D'BY has to be one of my favorite menswear brands to wear and consult with. Head designer, CEO and Creative Director Song Bu Young has an amazing creative vision for his brand that rivals that of his peers. BY.D'BY's take on menswear is not only fashion forward but its breaking the boundaries on contemporary menswear and womenswear. His cuts, colors, shapes, style and freshness make BY.D'BY one of Korea's best emerging labels. With every season Song Bu Young manages to defy expectations and create pieces that not only attract the attention of buyers from across the globe but fashion agents vying to represent him.
When attending the labels spring summer 2018 (SS/18) show on October 17 at Seoul Fashion Week's generation next runway I found myself wanting to wear many of the pieces BY.D'BY presented. As the show ended I found myself sitting amongst cheering fans and buyers alike who then proceeded to flood to the BY.D'BY booth to get a closer look at the collection. BY.D'BY is definitely a brand to watch out for as it prepares for what I am sure will be a very successful 2018 and I feel more than honored that I will be there to support the brand every step of the way.
