Danha Seoul: The Breakout Brand From BLACKPINK'S Latest MV
IMAGE: Dahna Seoul
After weeks of teasers and internet chatter South Korean mega group BLACKPINK made their long awaited comeback with their pre-release single How You Like That. Shortly after its release, the song’s visually music video broke Youtube’s record as its highest viewed MV amassed about 1.65 million viewers to the platform.
The music video featured amazing backdrops and stunning outfits from the likes of Celine, Alexander McQueen, Off-White and Chanel. In a production with so much fierce fashion one smaller and lesser known brand by the name of Danha Seoul managed to cut through the noise and catch the attention of netizens across Asia and beyond.
Image: Youtube - BALCKPINK
Danha Seoul a label that modernizes Korean traditional clothes making them accessible for everyday wear. According to the label’s website they use environmentally friendly materials that are harmless to people and to nature, such as Organic or Recycled fabric. The brand is also said to design unique products by upcycling clothing waste using a Korean traditional drafting method.
The pieces worn by the BLACKPINK members range from $116 - $721 USD and are available on the brand’s website HERE. The prices of the pieces exclude International shipping costs that vary by country.
Jennie’s Pink floral jacket is from the brand’s Danha SS20 Layered collection is 100% poly. The Jacket retails for $426.30 USD. Rosé’s fruit pattern top is also from the SS2020 collection and is made from 100% polly, it retails for $116.67 USD while her Black hanbok pleated short coat is made from 100% silk and retails for a reasonable $721.30 USD.
Jennie’s Pink floral jacket
Image: Danha Seoul
Rosé’s fruit pattern top
Image: Danha Seoul
Black hanbok pleated short coat
IMAGE: Danha Seoul
Be sure to keep and eye out for Daha Seoul’s amazing pieces in BLACKPINK’S Music video below starting at the 2:23 mark.
POST DETAILS:
ARTICLE BY: JOURDIE
IMAGES SOURCED FROM: DANHA SEOUL